We're All Looking For.
Everyone wants the best
and coolest web site they can afford, and this is normal, but one
major conceit that seems to afflict the web site-construction community
is that too many designers automatically assume everyone has a system
just like theirs -- I.E. huge monitors, ultra-fast CPU's, and fat
The truth is, most
of the world is still dialing-in for their connections on relatively
slow computers using 17" monitors. And research has shown
that if a site doesn't load within seven seconds, the typical user
That's why I specialize in web
sites that load quickly, run with only a minimum of fuss, and work
great on all platforms and browsers. And, believe me, not all browsers
are created equal. Bill Gates should be slapped silly for that damned
How Much Should A
Web Site Cost?
If you don't know the
answer to that question then you might as well just wear a blindfold
and hold out your wallet because, in my experience, a web site is
worth exactly what a client is willing to pay. As silly as it may
sound, I've known companies that have paid $3500 for a 5-page web
site that was constructed by some punk kid using an off-the-shelf
template package (and it looked it) but the client didn't care because
they were unsophisticated about design and had money to burn.
Who Can You trust?
Think of web design like
the game of chess. It's pretty easy for anyone to pick up the basics
but it takes years of practice to learn the intricacies and stay
one step ahead of the competition. So look at the web sites a company
claim to have constructed. Do they look good, load quick, run effortlessly?
If so, and they're within your budget, pull the trigger and stay
active in the design process.
Makes Me Special?
primarily a commercial illustrator but I've been designing web sites
for over ten years. Initially it was to promote my artwork but I
slowly began accepting new commissions until web design became a
permanent part of my portfolio. After all, it's an art, too. Right?
chess analogy again, I'm not exactly a Grand Master that can play
20 games at once, blindfolded, but I can think about 5-6 moves ahead
so it puts me in the advanced class of web designers.
is that I have 20-plus years of pure illustration behind me and
over 10 years of experience using all the latest digital tools like
Photoshop, Illustrator, Dreamweaver, and Flash. I understand design
and the requirements of a good, usable graphic interface.
All Very Nice, But What Do You Charge?
My rate for web
design is $40 an hour. This typically translates to about $100-$150
a page for an average web site although your mileage will vary because
no two sites are identical. My average bill for a 6-page web site
is about $750, which includes custom graphics, so your site won't
look like anyone else's, plus a few secret tricks of my own invention
to get Google's undivided attention.
Oddly, $40-an-hour sounds like a lot to some people
but it's less than half what you pay the plumber or your auto mechanic.
But, unlike having the toilet unclogged, a web site is primarily
designed to make you money so everything I do is a business expense
and, tantalizingly enough, a tax write-off. So go ahead ...splurge!
I'm worth it. And so are you. (For comparison's sake, click here
to see Office Depot's rate for web and Flash development.)
I could go on, and it seems like I already have, but if this isn't
enough information just drop me an email and I'll try to answer
all your internet questions.